The Index / Data
Every company named. Every verbatim message unit. Every score. Downloadable as CSV, free, no attribution required.
Not yet published
Scoring runs October 2026. The data set goes live with the findings in November. The schema below is fixed now so the shape of it can't be adjusted after the numbers come in.
| Field | Values |
|---|---|
| company | Named, in full |
| segment | One of six |
| revenue_usd_m | From the single named source |
| url | Full URL as captured |
| capture_date | YYYY-MM-DD |
| first_message_unit | Verbatim, including punctuation |
| position | negative_present / shortcut / positive_future / unclassifiable |
| level | informational / aspirational / transformational |
| band | dont_hurt_me / assertive / aggressive |
| upstream | 0–4 |
| swap_test | pass / fail |
| swap_competitor | The company substituted in |
| scorer | Initials |
| model_assisted | y / n |
| human_override | y / n |
| double_scored | y / n |
| adjudicated | y / n |
| notes | Free text |
Because a finding you can't check is an opinion with a chart on it. If you disagree with a score, you will be able to see the exact sentence it was derived from and the rule that was applied to it — and if the rule was applied badly, you'll be able to prove that.
That is a real risk to take. It is also the only reason to believe any of this.